Jamie

Fullerton, MSc

Digital Portfolio

2024

About me

Howdy Y'all! I'm Jamie, a bookworm and Astros super-fan from the Texas Hill Country. At NewWave Strategies, which I co-founded, I've spearheaded award-winning campaigns, mastering digital marketing, media relations, and event planning to craft unforgettable experiences. My journey, enriched by international work and study, along with strategic communications roles, has honed my strategic thinking and creativity. Armed with a Political Science background, I'm now excited to apply these skills to innovate within the theme park industry.


Branding

Drawing from my extensive experience in political branding, I have successfully designed and executed captivating campaigns that capture the spirit of each client's mission, helping them to connect deeply with their constituents.

Crafting Distinctive Digital Brands with a Personal Touch

Local Voices

Strong Identities

Unique Politcal Brands

Media and Press Relations

With hands-on experience in booking and prepping clients for national news programs, including MSNBC and CNN appearances, I excel in helping individuals shine in the media spotlight. My extensive background in crafting media alerts ensures that key messages are communicated effectively and reach the right audience.


With a touch of humor, a dash of charm, and a sprinkle of wit, I've crafted countless successful media interactions that both inform and engage. .

Social Media

X/Twitter

Engaging Journalists, Igniting Media Interest

Instagram

Elevating Brand Presence Through Imagery

TikTok

Embracing the Next Generation

Organic Social Strategy

Twitter

Instagram

In my Twitter strategy, I use an intuitive sense of timing and a deep understanding of media trends to engage journalists and ignite media interest. This involves crafting compelling, newsworthy tweets that resonate with current journalistic focuses. My ability to capitalize on this timing has been crucial in launching successful PR projects. By strategically posting to align with news cycles and employing savvy social media tactics, I've demonstrated a consistent ability to turn tweets into impactful media stories, enhancing brand visibility and media engagement.

In my Instagram strategy, I leverage the platform's visually-driven nature to present ideas through engaging graphics. This approach is about creating visually appealing content that not only communicates key concepts but also encapsulates the unique identity of a brand. By focusing on meaningful visual storytelling, I aim to connect with audiences on a deeper level, ensuring that each post not only captures attention but also conveys the brand's essence in a memorable way.

TikTok

In my approach to TikTok, I focus on highlighting a brand's unique personality to engage with younger audiences. I embrace TikTok's lively and dynamic nature, creating content that not only resonates with this generation but also invites them into meaningful conversations. This strategy is about more than just being trendy; it's about forming a genuine connection with the audience by aligning the brand's message with the interactive and creative spirit of TikTok.





Folded Paper Frame

Marketing

Print & Mail

In the Print and Mail domain, I excel at developing captivating marketing tools, ranging from visually striking flyers to persuasive mailers. My capabilities are evidenced by the success of a Reed Award-winning direct mail campaign, showcasing my talent for merging striking design with authentic and emotive copy.

CRM and Email

In my CRM and Email Management portfolio, I've distinguished myself by developing highly effective email campaigns with impressive open rates and low unsubscribe rates. My expertise in email fundraising is highlighted by campaigns that have raised substantial funds, illustrating my knack for creating impactful, action-inspiring messages.

Texting

In my work with political texting, I've been at the forefront of developing peer-to-peer (P2P) texting strategies. Skilled in both SMS and MMS formats, I particularly excel with MMS, leveraging its enhanced media features for more engaging audience interactions.

Government Relations

Holding both a Bachelor's and Master's degrees in Political Science, my education was further enhanced by a professional certification in lobbying from LSE. Professionally, I've interned in the U.S. House of Representatives and served as a field director on a presidential campaign. My unique strength lies in my extensive network, developed through diverse political campaigns at all government levels. This experience has deeply informed my understanding of government relations and political strategy, equipping me to effectively navigate the intricate world of political communication and advocacy.

Event Planning

My philosophy focuses on meticulous planning and execution to ensure each event is not only successful but also creates a lasting memory. From concept to completion, I manage every detail to resonate with the intended audience, reflecting a deep understanding of the impact of well-executed events.

From retreats to fundraisers, I take pride in designing events that encourage participation, spark conversations, and leave a lasting impact on attendees.

Community Engagement

Building Connections and Nurturing Belonging

Volunteer Management

Nurture Community Connections

Town Halls

Communicate Key Messages to Diverse Audiences

Outreach

Establish a Strong Presence in the Community

Project Management

I have a proven track record of leading large and small teams. A highlight of my experience is leading creative brainstorming sessions, a skill honed while running my own company. In terms of digital proficiency, I'm adept at using task management tools like Monday and Asana, ensuring seamless project execution. Underpinning these skills is my certification in project management from Google, which has equipped me with a comprehensive understanding of project management principles and practices. This blend of hands-on leadership, digital expertise, and formal training makes me a versatile and effective project manager.

Product Development

I have expertise in guiding merchandise through every stage of its lifecycle. My experience includes working closely with printers, where I've developed a keen eye for detail and quality. A critical aspect of my role has been to gather and evaluate quotes, ensuring the most cost-effective and efficient production options. This process involves meticulous planning and coordination, balancing budget constraints with the need for high-quality results. My hands-on approach in overseeing product development from inception to final production underscores my capability to turn concepts into tangible, market-ready products.

Business Development


In founding and scaling my startup, I honed key skills in business development and sales, growing the company to 7 employees and over $600,000 in annual revenue within three years. This journey included mastering cold calling, negotiating, and closing contracts, underscoring my ability to both envision and realize a business's growth. This process involved not just strategy and vision but also a hands-on approach in driving substantial financial success and team management.

Contact


  • (830) 624-9005


  • @Jamieeedotcom

Thank You!